doc title: Meta Tag Info
orig date: 05-20-99
last update: 09-02-03 |
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What are META tags you ask? META tags are a way
of defining keywords for search engines to look at when scanning for a certain
query. Not all search engines look at meta tags, but some do, it is a small
effort you can do with lasting positive effects. Further information on
Internet Marketing can be found in our
Primer For Internet Marketing guide. Below are some examples and
explanations of how you can effectively use META tags:
<META name="description" content="Provides online fastener catalogs, ohio
internet service, and web deevelopment for Lancaster Ohio and Fairfield County
areas.">
The description meta tag should give a description of your business and/or
website. Your description should be no more than about 25 words or 250
characters in length. The name="description" tells the search engine that that
tag describes that page and that the content="Provides online fastener
catalogs, ohio internet service, and web deevelopment for Lancaster Ohio and
Fairfield County areas." is the description.
<META name="keywords" content="lancaster ohio dialup, central ohio dialup,
fairfield county dialup, lancaster ohio internet access, central ohio internet
access, fairfield county internet access">
Imagine you are a customer or visitor looking for your website. What phrases
might they type into a search engine to find you? The answers to this question
should make up the content of your keywords meta tag. Keep in mind you want to
have PHRASES and not KEYWORDS. For example, something like "lancaster ohio
dialup" would bring a more targeted visitor for Green Apple than just the word
"dialup".
<META http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
This is a standard http-equiv meta tag. The majority of pages comply with the
ISO-8859-1 and HTML standards. This tag just simply states your page
definately complies with these standards. This tag is optional in terms of
search engines.
<META http-equiv="refresh" content="2;URL=http://www.greenapple.com">
The final tag that will be mentioned here is the META refresh tag. This tag is
used ONLY to redirect users to another page involuntarily. This tag tells the
browser two things. The first is how fast to refresh to the second page.
Normally, it ranges between 1-10. This is set to a smaller number (1-3) to
give little time to view a message or just to transfer you if there is no
message. Any higher numbers would be set to let the reader read a message such
as "we're not here anymore. we've moved. please wait to be transferred." The
second is the page where the the visitor will be redirected to. In this
example, the visitor will be redirected to "http://www.greenapple.com".
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