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Development: Online Catalog and eCommerce |
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Want to improve revenue and
lower costs by having your product catalog online and being able to take
orders? Green Apple's Online Catalog
and eCommerce Solutions can help. Based around Cargo,
Green Apple's powerful catalog and ordering application, and complemented by
services necessary for creating and deploying an online catalog and ordering
system -- design, data conversion, electronic image handling, hosting,
monitoring, and support -- we transform your print catalog into an online
catalog that is dynamic, searchable, interactive, and ready to receive and
process orders.
Call us today to learn how we can provide an online catalog and ordering
solution that is right for your business. Your customers await. Toll free:
1-866-653-9890.
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Your
online catalog and ordering solution enables you to
- Broaden your marketing reach.
- Make your entire product catalog available 24 / 7.
- Provide detailed, accurate, and up-to-date product information, including
photos, descriptions, and prices.
- Receive RFQs and orders outside regular operating times.
- Lower order acceptance, processing, and status-ing costs.
- Improve order accuracy. No fuzzy faxes, illegible penmanship, or
crackling phones.
- Track product and product line interest.
- Automate order features like weight calculation, shipping, payment, sales
tax, and history.
- Retain and attract buyers and business partners. Online capability saves
your customers time and money. They appreciate and increasingly expect it!
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Examples |
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GreenLabs -
GreenLabs.GreenApple.com
Live site. Orders placed on this site will be
filled. Please do not place test orders.
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McPherson &
Company - www.McPhersonCo.com
Live site. Orders placed on this site will be
filled. Please do not place test orders. |
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FastenerZone.Net
- www.FastenerZone.net
Demonstration site. Orders placed on this site
will not be filled. |
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The Total Package |
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Many elements go into
the construction and operation of a successful online catalog and ordering
system:
- The online catalog and ordering application itself.
- Data handling. Expertise in conversion of data for input to or output
from the online system.
- Graphic design. A visually attractive and well-organized online catalog
which maintains the look and feel of already existing company marketing
material.
- Facilities. Secure and robust hardware and software systems which are
monitored and backed up. A network of sufficient bandwidth and fault
tolerance.
- Security. An overall grasp of security at the network, software, and
process levels in order to best protect customer data.
- Internet services. Configuration know-how for domain, email, web, ftp and
other Internet services.
- Training and support. Educate and assist personnel in using the system to
manage products, customer accounts, and orders.
- Maintenance. A routine of upgrading in response to application
improvement, hardware up-keep, increased usage, and security.
- Marketing. Promote the system through online channels, such as search
engines and directories.
- Project management. Plan and implement the project.
Green Apple can be an indispensable partner in
designing and carrying out an online catalog and ordering solution. Since 1995
we have been providing Internet solutions to businesses. Let our experience
work for you to deliver an effective, affordable, end-to-end catalog and
ordering solution.
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Cargo, Online Catalog And Ordering Software |
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| Our catalog and
ordering solutions are based around Cargo,
an application developed by Green Apple specifically to handle the
requirements of online catalog management, presentation and ordering.
Cargo features powerful categorization and searching capabilities;
flexible data and presentation formats; multiple pricing tiers; individual
and quantity discounting; account and order history; automated shipping and
sales tax calculation; and an extensive set of management reports. The
system is web-administered through an easy to use interface. Orders and RFQs
generated online may be received via email or using the secure order
processing facility, capable of order status transitioning, electronic
payment, and balance keeping. |
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Different businesses have different online
catalog and ordering needs. Some may want to present the catalog only; others,
to receive orders; still others require order and payment processing
capability. To meet different classes of needs and budgets, our catalog and
ordering solutions utilize Cargo in one of
three configurations:
| I. Online Catalog |
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II. Order Receiving |
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III. Order Processing |
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Present your
complete product catalog online. |
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Receive RFQs
and orders from customers. |
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Manage and
process orders. |
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The Process |
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| Creating an online
catalog and ordering systems starts with an interview to assess the goals,
establish key catalog features, and identify data requirements. Using this
information, we create a proposal for consideration. Upon acceptance of the
proposal and signing of an agreement, additional information is gathered to
create the project specification, which details the system configuration,
data I/O, graphical design, and other requirements. Upon acceptance of the
specification, implementation commences. At or near the end of
implementation, training is provided. After the system is accepted and
deployed, we provide ongoing technical and operational support, including
update management.
Interested in a catalog and ordering solution for
your business? The process begins with your call. Toll free: 1-866-653-9890.
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Pricing |
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Setup
Our catalog and ordering solutions have
two pricing components: Setup and Monthly. Setup covers the work which goes
into specification, implementation, training, and deployment. Fees are
hourly-based and vary according to catalog size, data and image quality,
graphic design, supporting pages, and other one-time work necessary for the
solution.Monthly
Monthly covers hosting, maintenance, and
support of the system and use of the Cargo application,
including updates and fixes to it. Fees are assessed monthly and are based
upon the Cargo configuration used by the catalog and ordering
solution. Those fees are as follows:
| I.
Online Catalog |
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II.
Order Receiving |
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III.
Order Processing |
| # Products |
Charge |
| Up to 2,000 |
$150.00 / month |
| 2,001 - 5,000 |
$0.04 / product |
| 5,001 - 10,000 |
$0.03 / product |
| 10,001 + |
$0.02 / product |
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$1.50 per Order / RFQ**Fees in
addition to Online Catalog fees. |
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$0.50 per Order / RFQ**Fees in
addition to Order Receiving fees. |
Pricing Examples
| Company A |
Online Catalog |
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Company B |
Order Receiving |
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Company C |
Order Processing |
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Products: |
7,500 |
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#
Products: |
7,500 |
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#
Products: |
7,500 |
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#
Orders/RFQs: |
100 |
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#
Orders/RFQs: |
100 |
Calculations:
2,000 Products = $150.00
3,000 Products * $0.04 = $120.00
2,500 Products * $0.03 = $75.00 |
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Calculations:
Online Catalog = $345.00
100 Orders/RFQs * $1.50 = $150.00 |
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Calculations:
Order Receiving = $495.00
100 Orders/RFQs * $0.50 = $50.00 |
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Total Monthly Charge: |
$345.00 |
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Total Monthly Charge: |
$495.00 |
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Total Monthly Charge: |
$545.00 |
Maintenance
A product catalog necessarily requires additions, deletions, and updates.
Green Apple provides you with the training and customer support necessary to
manage your catalog -- including modifying product and price information,
generating management reports, handling orders, and general account and
catalog maintenance. An easy-to-use, browser-based administration interface,
complete with bulk import/export facilities, gives you administrative
control of your catalog from any computer connected to the Internet.
Customers are encouraged to make use of the
available administrative features to manage their product catalogs. However,
should you prefer to have Green Apple manage the catalog, in whole or part,
on your behalf, we are happy to discuss this approach. |
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Lancaster-Fairfield County Chamber of Commerce, 2000 Small Business
of the Year
www.greenapple.com ·
tel. (740) 653-9890 · toll free. (866) 653-9890
Copyright © 1995 - 2007, Green Apple, Inc.
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